Slam Jam announces its new global expression conceived and developed alongside Ill-Studio. The dream of a counter-culture revolution originated in 1989 with its foundation by Luca Benini in the outskirts of Ferrara, gets an important additional layer on the year one of its fourth decade.
After three decades in the game, starting as a distributor serving the underground, evolving as a global retail platform, creativity incubator and cultural institution, Slam Jam announces its new global expression conceived and developed alongside Ill-Studio. Originating in 1989 with its foundation by Luca Benini in the outskirts of Ferrara, the dream of a counter-culture revolution gets an important additional layer on the first year of its fourth decade.
A multidimensional institution with a shared purpose. A democratic form of global expression where high and low, past and future, underground and mainstream flow into the same melting pot. From local cultures to the avant-garde, from collective memory to youth generations, from organic forms to industrial civilization artefacts and underground surfaces. Each of Slam Jam’s activities evolve as an individual organ of a coherent body. A freely constituted cultural ecosystem framed by an (un)formal membership and (un)corporate uniforms.
The new symbol, made up of an upside down capital A inscribed in a dashed circle has a precise meaning. The mathematical meaning ”for all” outlines an ever evolving process guided by influences and energies coming from the outside, that allow for a rebel and selective attitude. Thanks to this constant pursuit for research collaboration, a new journey articulating its pace has started for Slam Jam. It’s the icon of an independent voice.
Part of Slam Jam’s global expression is their first-ever in-house product line. (Un)corporate Uniforms, is an ongoing research project to explore and re-interpret the concept of the uniform. The distinctive clothing is meant to be worn by members of the same group in order to unite and stand out among the crowd.
Slam Jam stands as an ambassador of a cultural wave, to unite shared values amongst the chaos, keeping to connect tribes of like-minded people across the world.
The first set of uniform prototypes will launch on 22 December at uniforms.slamjam.com.